Whiskey Media’s (and Former CNet CEO) Shelby Bonnie Talks Content and More!

Yesterday, BoomTown caught up with Shelby, the former CEO of CNet who is now running Whiskey Media, the social publishing start-up.

Sausalito, Calif.-based Whiskey is debuting its latest site today, called Screened, focused on video entertainment, which will combine both professional and user-generated content, much as its other four sites–Anime, Vice, Giant Bomb, Comic Vine and Tested–do.

Heaped on top of the niche content, aimed at passionate fans, is social networking, as well as gaming and wikis.

It’s yet another twist on the creation and distribution of content and another example of how quickly the publishing industry is changing and innovating sometimes too.

From pay walls at News Corp. (NWS) to the run on low-cost content outfits to the decline of traditional media outlets and the growth of others, it’s definitely a dynamic time.