Google Expands Its Behavioral Targeting Bulls-Eye

A year ago, when Google started testing its own version of “behavioral targeting” to track Web surfers’ visits, and serving them ads on other sites based on those visits, I predicted that the company was headed for a collision course with privacy advocates. Maybe even Congress. And who knows? That may still happen. But Google (GOOG) isn’t slowing down. Instead, the search giant is taking its “remarketing” program out of beta and opening it up to all of its advertisers.